Since 1975, Joico has for more than 30 years been continuously researching, developing and refining the most effective and technologically advanced professional hair care products, designed specifically to rebuild and restore hair to its most natural health, and maintaining the highest level of protection for that newly gained healthy hair.

Recognized as one of the leading hair care product innovators and developers producing the finest professional hair care products with superior performance, Joico has sealed its position and reputation as the "Healthy Hair Company" (aptly summed up with the company's USP/strapline "The Art of Healthy Hair") with the major professional hair care industry breakthrough from the discovery of their Triamine Complex, giving complete hair repair from cuticle to cortex.

The mission of award-winning Haircare range Joico has always been to develop innovative and top performing hair products that you'll love. The Joico range covers the whole spectrum of Haircare – from everyday shampoo and conditioners, to deep reaching treatments, and effective styling products.

Joico have discovered that the protein called keratin which makes up human hair, can be used in hair products with amazing results. refined into triamine complex - foundation of all joico products. An exciting discovery - Joico found that Keratin protein, the substance that makes up hair's natural fabric could be used in hair products with amazing results. So the Joico team refined and developed their discovery into Triamine Complex which became the foundation of all Joico products and Joico became known as the healthy hair company. Joico always one step ahead.

In all of their products, Joico uses the finest possible most beneficial ingredients in the world in their most concentrated form. Always pushing the boundaries of fashion and innovation, Joico never compromise their high quality standards delivering the finest professional hair care products, thus always guaranteeing superior product performance. The main objective, with every product that Joico develop and manufacture, is to always maintain and guarantee the health of the hair.

RE:NU age defy for restoring youthful hair.

The famous K-Pak which is intended to strengthen, rebuild and protect over-damaged hair. K-Pak reconstructor have high hair repair qualities and are present in all Joico hair products, thus giving protection and re-vitalising hair while giving great salon style and fantastic looking hair. Joico kpak reconstructor is a 7 times winner of the stylist choice awards. Our crown jewel againg underlined and confirmed it's unique and undisputed position as the leader in reconstruction; K-PAK Deep-Penetrating Reconstructor confirmed our position in technologically superior hair care products by winning the Stylist Choice Award for Favorite Reconstructor, for the eight consecutive year.

In 2006, Joico's alliance with Shiseido resulted in an extremely successful and well received restage of Joico and development of the new generation of Joico's Triamine Complex: the Quadramine Complex, offering the ultimate ingredients to re-build and protect the hair.

This is why Joico products continue to stand apart from all other haircare products. Joico offers a synergistic healthy hair care system to optimize the condition of the hair with all professional services in order for the stylist to guarantee perfect end results to his/her customer.